Tuesday, December 29, 2009

ECO CHIC - Gucci saves the planet one t-shirt at a time

Another incredible woman who not only designs for the most coveted brand on the planet but who is putting her hand up and doing her bit to save it.

Gucci is proud to announce its support for HOME the unique cinematic environmental film which takes an unprecedented approach in exploring the current state of the planet through aerial images in more than fifty countries around the world, with the objective being the increased awareness of major environmental and social challenges facing humankind.

We are living in exceptional times. Scientists tell us that we have 10 years to change the way we live, avert the depletion of natural resources and the catastrophic evolution of the Earth's climate.

The stakes are high for us and our children. Everyone should take part in the effort, and HOME has been conceived to take a message of mobilization out to every human being.

In honor of the film, Gucci Creative Director Frida Giannini has designed a special limited edition t-shirt. Extending the message of sustainability Giannini designed the t-shirt using 100% organic cotton and natural dyes in recyclable packaging.

Anyone who watches this film will not fail to be deeply moved by the incredible images captured by Yann Arthus-Bertrand. It is a truly remarkable call to act for all of us who plan in protecting the planet for the generations to come.

We love you Gucci!

For more information go to www.home-2009.com

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