Battle of the fashion cities: Sydney

The second instalment in the battle of the fashion stakes is Sydney. Sydney is trend driven, body conscious and often considered to be ahead of the fashion pack. It is, of course, the hub of the fashion industry being the home of Australian Fashion Week, the magazine world and most of the fashion pr companies all coming out of this city. Sunglasses and handbags play an all important role in a Sydneysiders ensemble, preferring to add individual statement accessories to stand out amongst the crowd.

With the top magazines based in Sydney it is evident why they keep a close watch on international trends, basing their outfit choices on the catwalks from around the globe. However they manage to interpret them in their own unique way, injecting one look into their outfit instead of head-to-toe designer. Like Queensland, Sydney has the beachy Australian culture playing a major stylistic role, however, they add a sexiness angle to their dressing. They adore brands like Sass and Bide, Ksubi, Ellery and Camilla and Marc and prefer summer dressing like their northern friends. You will find many different looks and styles throughout Sydney from a beachy bohemian look in Bondi to the edgy coolness of Surry Hills and the preppy North Shore. They all hold their own in the style stakes and because most of the fashion industry insiders call Sydney home you could of course call this the "fashion captial." Their artistic flair and ability in mixing simple staple pieces, paired back with one bold statement piece makes us believe style oozes out of their pores. Sydneysiders are always on trend, looking flawless, sexy and effortless. And with the Harbour Bridge and Opera House right on your doorstep stealing all the attention, how could you look anything less!