Coles....Entering the world of fashion

We all know the feeling of dreading doing the weekly grocery shopping. We put it off until there is nothing left to eat except for a drop of milk and last nights left overs. However, supermarket giant Coles has changed all those preconceptions about grocery shopping, with the release of Australia's first supermarket fashion and accessories collection. This may not be ideal to everyone; clothes shopping amongst stacked dog food and frozen vegies, however, if you're a busy mum or dad and in the middle of juggling work, taking the kids to school and cooking dinner, there is nothing more convenient then being able to pick up some casual basics for the weekend and tonights dinner all in the one easy location.

With tees starting at $8 and everything else under $50, the label titled MIX is an assortment of casual basics and accessories priced perfectly for the busy family. And what's better yet, with new styles and looks updated every two weeks, you are sure to find something to love every fortnight. The first collection will drop into Coles Burwood VIC on September 1 and other locations nationally from October 8. MIX incorporates this season's hottest trends with vibrant colours, stripes, neutral shades and prints which form the bases of the collection in a range of pants, shirts and dresses. You can also pick up some accessories including beach bags, hats and a blue gingham print bikini.

The Coles MIX collection is perfect for time strapped, budget conscious parents offering a collection of standard basics or for the more fashion conscious a range of simple, fresh and affordable items that are right on trend. The Coles fashion line is innovative and fresh mimicking some of the major retailers in the US and European markets and bringing the highly sought after concept to our Aussie shores. It's convenient shopping at it's best!