Thursday, April 7, 2011

Brand Love: Sass & Bide

Sass and Bide will always be one of Australia’s most iconic and successful fashion labels. Born from the creativity of two best friends who shared a mutual love for fashion and vintage clothing, Sass and Bide continue to rise as one of the most dominant exports of the Australian fashion industry.

Sarah-Jane Clarke (sass) and Heidi Middleton (bide) began Sass and Bide as a small stall at London’s Portobello Road markets, achieving instant success almost immediately. In 1999 the pair returned to their hometown of Australia before debuting their first collection in 2001 at Mercedes Benz Fashion Week. Since their first collection they have maintained a strong focus on constructing innovative new shapes and designs and always pushing the boundaries to pave a path of their own.

Inspired by the obscure and the beautiful, Sass and Bide, have achieved world renown success expanded to over twenty countries worldwide including South-East Asia, USA, Europe and the Middle East. Sass and Bide have also been stocked in iconic Australian department store David Jones for the past ten years, recently being bought out by competing department store Myer. Their quirky, unique and sexy aesthetic have maintained a strong cult following proving why they continue to be the name uttered on satorialist-crazed women around the world.

Their latest pre fall ’11 collection titled Papa Sucre features modern designs and cuts with a strong focus on the neutral colour palette consisting of black, white, grey, hints of khaki and their signature black and white print. Papa Sucre features metallic elements, feathered collars and hard copper belts while upholding their amazing attention to detail with draping, pleats and folds in all the right spots. Papa Sucre is available in store and online now and honestly, I think this is one of their strongest collections yet.

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